With roughly 25.8% of internet users using ad blockers, there's a need for more creative and less invasive forms of marketing. Personalized ads have become one of the solutions that marketers have turned to in recent years. But what is personalization?
Personalization involves knowing each of your audience by studying their behavior and mastering their psychographics. Having done so, you’ll be able to create a connection between your brand and your audience and provide them ads they actually wanna see.
Here are some tips to get you started:
Data is the new gold.
The foundation of personalization is big data. Personalized content or ads don’t come from assumptions or guesses. They are composed of an intricate collection of information from a marketer’s database. Take your time gathering the most detailed information from your audience before implementing and running your ads. If it's beyond your capability, most programmatic platforms such as AlgoriX have their own data management platforms (DMPs) with rich audience data. From there, you can tell every individual’s interests, preferences, opinions, and more, so you can determine which ad to show them at what time. You can even find look-alike audiences to maximize your reach!
Segment your audience.
A key to personalization is customizing your message according to the audience you want to reach. The best way to do so is to use the data you've gathered to segment your audience according to various filters such as age, location, interests, etc and then preparing creatives that would work best for each group. Although this may seem time-consuming, you'll be rewarded with higher conversions.
Experiment with your call-to-action.
With today's savvy consumers, generic messaging like “Install Now” or "Click Here" is no longer enough to convince them to engage with an ad. Data by Hubspot show that personalized call-to-actions perform 202% better than basic ones. So how can you experiment with your call-to-action to get the best possible result?
1. Instead of using one CTA for all your campaigns, test more than one CTA against each other. This way, you'll see which one appeals to your audience more and converts better.
2. Play with creatives. Again, it's all about testing which works better. You can use buttons, clickable photos or GIFs.
3. Invest in Smart CTAs that are tailor-made for every user you come across. These smart CTAs can be adapted to a user's location, language, device, etc.
Don’t wait until it’s too late.
Marketing is all about taking an action as soon as a problem occurs. When running ads, especially for Programmatic, you have to have a sense of urgency when your ad isn’t doing well. Money is well spent when you’re hitting your target, so make sure to monitor your ads and the data you gather as often as you can.
Lastly, if all the tips above seem daunting due to the amount of work entailed, the good news is there are now various ways to automate personalization. Programmatic ad exchanges such as AlgoriX, for example, can help you reach millions, if not billions, of internet users in as fast as a blink of an eye, while at the same time send different types of ads to different people depending on their ad preferences.
To learn more about how AlgoriX can help you with personalization, send us a message.